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janeiro 31, 2009
Cadastro atualizado + Identificação do perfil = Geração de Lucro!
A identificação do perfil dos clientes é essencial para detectar oportunidades de negócios. A melhor maneira de fazer essa identificação é elaborar um cadastro de clientes e mantê-lo atualizado, o cadastro atualizado permite melhor gestão do relacionamento com os clientes, possibilitando verificar a frequência de consumo e os produtos mais procurados no estabelecimento.
Um bom cadastro deve ir além de informações como nome, endereço, telefone, email, profissão e data de aniversário, deve incluir as preferências do cliente, suas necessidades e seu comportamento de compra.
É fundamental conhecer o cliente para não despender recursos em ofertas que nada tenham a ver com o público alvo.
A Atualização
Manter o histórico de vendas organizado, atualizado e sempre disponível é uma ferramenta de grande valia para possibilitar ações de fidelização com foco nos reais interesses dos clientes. Isso aumenta a probabilidade de retorno e o potencial de rentabilidade da ação.
Alguns cuidados tornam a atualização do cadastro mais eficaz. Ao elaborá-lo, sempre verifique junto ao cliente os canais mais convenientes para entrar em contato, se a escolha for o telefone, confira os horários mais adequados para fazê-lo. Uma abordagem em horário impróprio, como o de refeições, aumenta o risco de rejeição e compromete a atualização das informações.
Não há periodicidade ideal para tomar a iniciativa de atualizar o cadastro. Mas, se um cliente ficar mais de seis meses sem ir ao estabelecimento, é hora de entrar em contato e, se for o caso, atualizar as infomrações. E se ocorrerem mudanças em seu negócio como alteração de endereço, telefone e até mesmo do ramo de atividade utilize o cadastro o mais rapidamente possível para comunicá-las a seus clientes.
Bons Negócios!
Publicado por Maysa em janeiro 31, 2009 06:04 PM
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